Discover growth opportunities
Find new revenue from existing products and markets — and build product strategies that hold under commercial pressure.
Read more →CONSULTING
Consulting
Helping ambitious organisations solve difficult commercial and technical problems — by bringing clarity to complexity.
Rather than a long menu of services, the work is organised around five client problems. Each engagement starts by understanding the problem before recommending a path.
Navigate transformation
Reshape difficult change programmes into commercially viable, technically achievable plans your organisation can actually deliver.
Read more →Adopt AI sensibly
Put AI where it creates measurable commercial value — not where it merely sounds modern.
Read more →Strengthen product capability
Build the product leadership, roadmaps and ways of working that turn ambition into deliverable outcomes.
Read more →Evaluate technology investments
Assess product, technology and commercial risk for PE firms, investors and software companies making important bets.
Read more →How engagements work
- Understand before recommending.
- Challenge before committing.
- Reshape rather than reject.
- Connect business with technology.
- Deliver practical outcomes.
Starting an engagement
Every engagement follows the same philosophy — understand before recommending, challenge before committing, reshape rather than reject.
- 01
A clear problem
We begin with the decision or outcome that matters — not a shopping list of services.
- 02
Discovery
A short period of structured discovery: people, products, constraints and options. The aim is the strongest version of the idea, not validation of the first one.
- 03
A practical path
You receive a recommendation you can act on — with risks named, trade-offs visible, and a plan light enough for your team to own.
- 04
Light-touch delivery support
Where useful, I stay involved through workshops and steering so the organisation can execute without becoming dependent.
Success is measured by outcomes, not reports — clarity, a stronger product, a viable plan.
Discuss an engagement