CONSULTING

Adopt AI sensibly

AI is useful when it changes a decision, a process cost, or a customer outcome. The work is choosing where that happens — and where it does not.

Who this is for

  • Software and data companies stuck on legacy delivery processes
  • Product teams exploring agentic or GenAI-assisted ways of working
  • Brokers, MGAs and insurers limited by platform or IT constraints who need a practical path forward

Typical work

  • Migrating delivery from legacy SDLC patterns toward GenAI-enabled ways of working
  • Using technology to extend existing services into clearer propositions and USPs
  • Scoping bespoke internal tools where the current platform cannot deliver
  • Helping product organisations adopt agentic approaches without losing governance or judgement

How I approach it

  • Define the outcome first: what must improve, by how much, and for whom.
  • Run a short discovery across options before recommending a path.
  • Deliver a clear recommendation, then a light-touch implementation plan the team can run.
  • Stay close enough to challenge assumptions — not so close that the organisation loses ownership.

Evidence

  • Led a property data rebuild process from multi-week, high-friction updates to a multi-day, higher-quality market-leading build.
  • Designed and shipped bespoke operational tools by starting from the real manual process, not the assumed one.
  • Spent the last two years building with AI in the loop — review, documentation, analysis, and increasingly code and test — to keep recommendations grounded in practice.